November 1, 2011

Ideavibes Presents Social Product Development and Crowd Engagement Platform at PDMA Global Conference

Presentation outlines how organizations can Get Social by using the crowd and social media to innovate new and stronger products, and improve existing ones

Phoenix, AZ – Ideavibes Founder and CEO, Paul Dombowsky, presents today at the Product Development Management Association Annual Global Conference being held in Phoenix (Oct. 29th to Nov. 2nd). The presentation, titled "Get Social: Social Product Development and Crowdsourcing", focuses on how organizations can and should tap into the wisdom of the crowd as part of their innovation strategy in order to stay competitive in whatever market they compete in.

The presentation reflects the theme of this year's conference focused on "Discover, Develop and Deliver" and is directed at the over 500 participants from the field of product development and management at this year's event. In addition to an overview of the concept, Dombowsky will also present examples of where social product development is being used and best practices and things to watch out for.

A July Forbes Magazines article by Haydn Shaugnessy noted that "Crowdsourcing will become top of mind for most companies as 2011 turns into 2012." As an open innovation tool for not only companies, but also governments, crowdsourcing and social media together make social product development possible for organizations in the business to business or business to consumer spaces.

The Ideavibes Crowd Engagement Platform is a focused ideation tool that gives organizations an affordable and flexible way to implement social product development and crowdsourcing to both refine existing products with new features, and come up with new products to meet customer demands. The market driven nature of these activities makes investment in product updates and new products less risky.

About Ideavibes
The Ideavibes Crowd Engagement Platform™ enables organizations to create crowdsourcing and crowdfunding campaigns that use the power of social media and tapping into the wisdom of crowd to strengthen relationships through engagement and participation. It's about starting innovative projects, building better products, setting new directions and being more crowd- or community-focused, funding worthy initiatives and sparking social change. For more information about Ideavibes, please visit www.ideavibes.com.

Ideavibes is a registered a trademark of Ideavibes Marketing Limited. All other trademarks and/or registered trademarks are the property of their respective owners.

For media inquiries, please contact:
Paul Dombowsky, Founder and CEO
Ideavibes
paul@ideavibes.com
+1 613-878-1681